The music video “Vječna mi bila” premiered on the big screen in collaboration with CINEPLEXX cinema, an event Dolce Hera as the director described as “a dream come true” and “the perfect opportunity they had envisioned to present this cinematic music video.”
The premiere was supported by the Montenegrin national wine brand, Plantaže, with the sparkling Crnogorski Val Brut served during a mini-cocktail reception for the media and project partners in the cinema lobby.
The Crowne Plaza hosted the exclusive cocktail reception, powered by Aperol Spritz.
Dolce Hera wore unique pieces by Montenegrin fashion designer Anja Radulović, fresh off its premiere at Montenegro Fashion Week this past April.
Photo: Lazar Ružić
Dolce Hera pointed out in her address to the audience that “Vječna mi bila” serves as a “signature showcase for the director-producer duo of Dolce Hera and Phototrade.”
She used the occasion to formally announce that they are “opening the doors of their creative world to collaborations with others, expanding into various audio-visual projects such as music videos, brand commercials, and cultural documentaries,” as well as taking on directing and production work outside the Dolce Hera project.
Photo: Lazar Ružić
During the presentation, the artist shared a powerful message:
“Dreams do come true if you believe in them deeply enough and work hard enough to make them happen.”
The premiere was a truly special occasion, bringing together the Montenegrin music scene, fellow artists, sports figures, friends, family, media representatives, and project partners.
Dolce Hera with the Mayor of Plužine (left) Mr Slobodan Delić and the Director of Piva Nature Park Mr Ivan Doderović (right).
Photo: Lazar Ružić
When it came to capturing Montenegro’s landscapes for the music video, the artist chose a single, exclusive location: the Piva region, describing it as “a unique hidden gem within an already stunning Montenegro.”
Choosing this location required no second thoughts, given that producer Todorović is from Piva, and Dolce Hera herself is of Piva descent on her mother’s side. In this regard, Dolce Hera points out that they were
“deeply inspired to showcase Montenegro through the lens of these regions—untouched landscapes that form a deep emotional bond with this song, which is dedicated to our homeland.”
To make this vision possible, the Municipality of Plužine “fully opened its doors, granting permission to film across its territory,” while the “Piva Nature Park” provided vital support, serving as an essential guide to navigating the countless cinematic backdrops scattered throughout its unique terrain.
The artist captured here with Anastazija Miranović and her daughters at the premiere.
Photo: Lazar Ružić
This music video, which unfolds like a short film, features a highly authentic screenplay—not only for this specific theme, but in general.
At its heart is a striking and lavish fashion show by the acclaimed Montenegrin designer Anastazija Miranović. Her contemporary, original designs are inspired by Montenegrin traditional costume and brought to life using the country’s unique intangible cultural heritage: traditional gold embroidery (zlatovez).
Serving as a silent protagonist, the fashion show begins in the fairytale setting of the Besac Fortress, gradually shifting locations to take the viewer on a journey through Montenegro’s breathtaking nature and material cultural heritage, all while the real protagonist unfolds a parallel storyline.
The production received dual approval from the Administration for the Protection of Cultural Property of Montenegro to shoot at two “absolutely surreal locations” as described by the director, Dolce Hera: the Homeland Museum in Bar (the king’s summer palace – the villa in Topolica) and the aforementioned Besac Fortress in Virpazar. In this regard, the video proudly highlights a collaboration with the Besac Heritage Retreat, crafting an artistic postcard of Montenegro that promotes destinations dedicated to preserving such vital cultural heritage in a uniquely sophisticated way.
Photo: Lazar Ružić
A big thank you to all the partners and friends of the premiere.
CINEPLEXX Cinema
National wine brand of Montenegro Plantaže
Crowne Plaza
Aperol Spritz
G3 Spirits Montenegro
Yes Event
Double Catering
Vučković Event House
Hair & Makeup Danijela Vujović
Check out the article and photo gallery of MNE MAGAZIN about the Premiere here:
WATCH THE OFFICIAL MUSIC VIDEO “VJEČNA MI BILA”
